Edinburgh World Heritage - News Article


World Heritage Business Toolkit

A new guide highlights opportunities for businesses to use the city’s World Heritage status.

Feb 26, 2011

Published by the Edinburgh Tourism Action Group (ETAG) and Scottish Enterprise, it is part of a series of Business Opportunity guides covering a wide range of issues. The intention is to give businesses a greater insight into how they can use the World Heritage site as a promotional tool for visitors.

Robin Worsnop, Chair of ETAG said: “Edinburgh is uniquely beautiful architectural wonder recognised as world-class in 1995 when the Old and New Towns were given UNESCO World Heritage status. On a par with Machu Picchu and the Great Wall of Chna the history of our city is a major draw for visitors from all over the world.”

The guide explains the concept of World Heritage and the historic qualities that give the Old and New Towns the coveted status. It also covers visitor profiles and the importance of the city’s built heritage in attracting tourists and shaping their experience whilst in the city.

The Edinburgh Visitor Survey shows that 82% of visitors found the city’s architecture the most impressive feature, and a favourite activity for 95% was simply walking around the city. A recent poll of 250,000 TripAdvisor members also rated Edinburgh as the fifth most recommended World Heritage Site.

Throughout the guide are practical hints and tips on how to use World Heritage status and suggestions on further information and contacts. Perhaps the most important message is that Edinburgh’s tourist offer is not just about attractions. The sheer scale and exceptional quality of the World Heritage Site means that the journey is just as important as the attraction at the end.

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