Edinburgh World Heritage - News Article


World Heritage Business Briefing

Find out how your business can use the World Heritage Site in your promotion.

Mar 15, 2011

Celebrate World Heritage Day on 18th April 2011 by learning more about how your business can make the most of Edinburgh's greatest asset - its extraordinary built heritage.

This free event, delivered in partnership with the Edinburgh Tourism Action Group will give you a valuable insight into how you can gain competitive advantage by using the built heritage as a promotional tool and a way to enhance the quality of the visitor experience you deliver.

You can find out about how other destinations and businesses make the most of their World Heritage status, learn about some of the new products currently being developed and how you can get involved. A Business Opportunity toolkit has also been produced, giving helpful advice on using the city's World Heritage status in promotion and marketing.

When: Monday 18th April at 8.45am for a 9am start

Where: George Hotel, George Street, Edinburgh

Cost: Free

Click here to reserve your place.

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